Political canvassing is the process in which the candidate, staff, or volunteer of a political campaign makes an attempt to meet the voters by going door to door. The door-knocking technique is considered a really important part of the campaign. It helps in offering an outreach plan which helps people to easily market their future policies and earn the voter’s interest.

The better reach the campaign has, the more potential voters will get the campaign’s message. Canvassing is a great way to help in identification of the supportive voters. It also includes going for a door to door survey and getting an idea of what is required by the voter and then setting up the campaign accordingly.

PPSC Researchers tested whether politicians can use direct contact with voters via a canvassing campaign to improve electoral participation. The canvassing campaign primarily targeted inactive voters, in the hope of increasing their participation.

PPSC Researchers randomly sorted each address into one of three groups:

1. Candidates group: Canvassed by a pair of candidates for city council. Each pair was instructed to give general information on how to vote and hand out leaflets and personalized cards at the end of each visit.
2. Volunteers group: Canvassed by a pair of volunteers. Each pair handed out leaflets—but no card—at the end of each visit.
3. Comparison group: Did not receive a visit from either a candidate pair or a volunteer pair.

In addition to the addresses, researchers also randomized which candidates and volunteers covered which districts. Candidates and volunteers received the same training prior to the campaign and were instructed to actively engage voters in discussions about politics and the platform of the civic list, and to provide them with information about the upcoming election.

Door-to-door visits by candidates and volunteers took place during the five weeks before Election Day. Towards the end of the canvassing intervention, PPSC researchers administered a survey to all volunteers and candidates to collect socio-demographic information, feedback on the campaign, and to assess their level of political competence. Individual voter participation data were collected using official attendance sheets from polling stations, and candidate vote counts were measured using official electoral results.

PPSC can assist you in achieving your goal by providing the following Door to Door Campaign service:

• Creating a leader’s true image, his beliefs, and his vision for the constituency’s and constituents’ development.
• A list of new voters whose names should be added to the voter list would be prepared during door to door political campaign.
• All households in the constituency should receive bills, letters, and appeals.
• A list of the work done by your party’s government and you should be distributed as a pamphlet to every household to keep them informed.
• Name, all details, Phone/Mobile no, Correspondence Address and Email of the Head of the Family would be noted down to start communication in all possible forms from all.
• PPSC team will also ensure to put your hoardings and banners on the required site.

Specially customized door-to-door survey for collecting valid contact information of voters, to know voter’s mood and ensure the wide reach of the candidate. It also helps determine candidate’s caste equation and further formulate steps to ensure winning. Influential people of a constituency are determined and their contact information is collected. 

This kind of campaigning will boost a candidate’s popularity and influence voters in favour. We ensure candidate’s success by extensive research of the data collected. This data and research work holds its validity and exclusivity for our clients only. No sharing and publication of such data occur from our side.

most important Door to Door Campaigns executed by PPSC :

• Image Building
• Increasing Voter Base
• Data collection and analysis
• Social media awareness
• Implements non visible volunteer (PPSC member)
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SOME IMPORTANT POINTS

• Gather information on voters in a locality (Voter ID)
• Raise awareness about an issue
• Help with voter registration
• Persuade undecided voters to increase voter participation (Voter persuasion)
• Identify registered voters, likely voters, and residents that haven’t voted in a long time

Convince supporters to vote